PC and the Burger

Perhaps Quickie Burger wasn't the best name choice for burger joint owners near the University of Michigan campus. But it wasn't the name that got them into trouble. It was their logo.

The Stonewall Democrats, a lesbian, gay, bisexual and transgender caucus of the University's College Democrats chapter, has taken offense with the restaurant's logo and recently began circulating a petition to sway the owners to change the logo.

LSA senior Kolby Roberts, a member of the Stonewall Democrats who has led the effort, said he finds the logo's message inappropriate and offensive.

"I have a problem that you take a women riding a hamburger and you put it next to the word 'quickie,' " he said. "It just seems like it's not putting a good message out there for the objectification of women."

Maybe I'm missing something here. Is a woman riding a hamburger particularly sexy? If so, I can think of a million new ad campaigns for McDonald's, Wendy's, and Whataburger. And what about Hooters? Maybe they don't have those in Michigan.

Perhaps we should all breathe a sigh of relief that all sexism has been vanquished and we are left protesting stupid things like a cowgirl riding a hamburger.